El papel de las franquicias en Chile. Las franquicias en Chile han resultado ser en la última década uno de los nichos de negocio más rentables. Más en concreto, las que han logrado conquistar a los inversores han sido las franquicias de comida rápida.
Franquicias en Chile
El motivo del éxito está claro y es que si se suma el amor de los chilenos por la comida con una buena táctica de negocio, el éxito está asegurado.
Tan solo en 2012, la Facultad de Economía y Negocios de la Universidad de Chile ya registró cómo las franquicias suponían una representación del 8% del PIB del comercio. Esto sumado a la contribución para la creación de nuevos puestos de trabajo, ya auguraba el triunfo de las franquicias, observándose en ese mismo estudio cómo desde 2007 la creación de puestos de trabajo se había quintuplicado.
Ya en la actualidad, alrededor de un 60% de las fuentes de ingresos más poderosas del país provienen del sector servicios y de la restauración, dentro de los cuales, los negocios más productivos son los de comida rápida, aunque en esta categoría debe distinguirse entre franquicias chilenas y franquicias extranjeras.
En el caso de las franquicias extranjeras, como se puede intuir, las más populares son McDonald’s, Pizza Hut, Burger King, Papa John’s y KFC, marcas americanas que representan en un 30% el consumo de comida rápida en el país.
El otro 20% estaría conformado por franquicias españolas y asiáticas, de las cuales, las asiáticas están cobrando cada vez más importancia gracias a la difusión por redes sociales.
Por último, un 40% del consumo lo ocupan las franquicias chilenas, entre las que destacan Doggis, Juan y Medio, Juan Maestro, Tarragona y Pedro, Juan y Diego. Como ocurre con Pedro, Juan y Diego, que son franquicias muy familiares, existen acuerdos actualmente para que los estudiantes accedan a menús saludables a través de la tarjeta JUNAEB, uno de los principales motivos por los que también se ha logrado promocionar el consumo de marcas naturales de Chile.
Gracias al éxito de todas estas franquicias, se estima que para el 2025 podrían haber duplicado sus asentamientos, puesto que al encontrarse reguladas por el código de comercio, cuentan con mayor flexibilidad que otros tipos de negocios.
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